Story Boards

We wanted our commercial to captivate the frustration with the original design of a toothpaste tube. And how stress free and easy our prototype is.

 

Song Choice

Boyz By: M.I.A.

http://www.youtube.com/watch?v=XfkbyRNqAts

Final Prototype

Prototype Ideas

poor design sketches

building process

Interview Part 2

PART 2

Responds to the new look and Idea of our Prototype

“The Idea of gravity pushing down to get all the toothpaste out is creative.”

“I like that there is a button instead of squeezing.”

“Doesn’t seem like a possible idea.”

“I like the futuristic look.”

 

Interview Part 1

Interview Questions

What is a problem you face with the current toothpaste tube you use?

How do you think that a new designed tube to should be, to fix the problems you face?

Respond’s

“Top always gets gross and clogged.”

“Doesn’t need to be changed.”

“Push button please.”

“Hands free would be convenient.”

“Pumps on the bottle like a soap dispenser.”

“I don’t want to have to squeeze the tube.”

I noticed that would I would ask one of the interviewees to use the bottle how they usually would, they tend to squeeze the bottle especially from the middle.

What was Learned

What was learned?

I learned that just because it is an item that is solid just about everywhere that does not mean that is has a perfect design already.   Alot of the designs of a toothpaste tube, our society has settled with it being good enough when actually it could be improved. My group decided that the cap is easily lost, and that it leaves crustys at the tip. And that the bottle shape and material never allows one to get all the product out of it so you end up are wasting money.

Understanding Comics

Understanding Comics

·         Icon- Images used to represent a person, place, thing, or idea.

·         Non Pictorial- fixed and or absolute appearance, It doesn’t affect their meaning (Invisible Idea).

·         Pictures- Fluid and variables of the appearance differ from “real life” appearance.

·         Cartooning- abstract image.

·         A face is a mask, and in our society we try to put an (abstract) face on everything, from cars to objects.

Writer's Toolbox

 

Writer’s ToolBox

·         Brainstorming, mind maps, concept maps: initiating ideas and problem solving, They allow quick spontaneous idea flows.

·         Free Writing: Helps bring hidden thoughts to the surface.  Also it can reveal new ideas.  And helps to focus on specific ideas or questions.

·         Brainstorming: It helps with small groups to generate ideas.

Movie Objectified

·         The movie Objectified extremely interesting because it talked about how even though something’s are already made and designed “well” now , that does not mean that someone in the future could not come up with a better design for that object. That everything is basically made to be fixed.

·         One part that really made me think in that movie in particular was one of the chair designer said something along the lines of “ It’s ridiculous that there is millions and millions different types of chair designs made from the past to now and yet people still settle and buy uncomfortable chairs for no apparent reason.”

Project 2

Make it Better! Design for 5 bucks

Redesign a five dollar object: Find a five dollar object that in my eyes needs to be redesigned to become a well-designed object. Redesign the object by keeping the basic structure but fix the problems that seem to be wrong with the original design.